Google Ads Campaigns That Actually Deliver ROI

There is no universal minimum, but we typically recommend starting with at least $1,500–$3,000 per month in ad spend to gather meaningful data and optimize effectively. The right budget depends on your industry, competition, and goals. We help you determine the optimal starting budget during the strategy phase.

Unlike SEO, Google Ads can start driving traffic within hours of launch. However, campaigns typically need 2 to 4 weeks of data collection and optimization to gain momentum. The first month is primarily about gathering conversion data and refining targeting.

Our management fee covers strategy, campaign setup, ongoing optimization, bid management, A/B testing, and reporting. Your ad spend is the separate budget paid directly to Google for clicks on your ads. We are transparent about both — you always know exactly where every euro goes.

We track meaningful business metrics: cost per acquisition (CPA), return on ad spend (ROAS), conversion volume, and lead quality. We set up proper conversion tracking for phone calls, form submissions, purchases, and other key actions so every campaign decision is backed by real performance data.

Absolutely. We start with a comprehensive account audit to identify wasted spend, missed opportunities, and quick wins. Then we restructure campaigns based on our findings while preserving all valuable historical data and learnings.

Google Ads is deceptively complex. Effective management requires expertise in keyword strategy, bidding algorithms, Quality Score optimization, negative keyword management, and landing page alignment. Our specialists manage multiple accounts daily and bring cross-industry insights that a single in-house person often cannot match.