Yapı Temizlik İzmir: 2,694 Maps Impressions Through Local SEO
How we transformed local visibility for a multi-location service business, driving a massive increase in calls and direction requests from Google Search and Maps.
2,694
Maps Impressions
1,466
Direct Calls
1,600
Direction Requests
8 months
Timeframe
Yapı Temizlik İzmir — Google Maps listing
Client
Yapı Temizlik İzmir
Industry
Cleaning Services (Building & Office Cleaning)
Services
Local SEO, Google Business Profile Optimization, Review Management
Timeline
8 months
The Challenge
Yapı Temizlik İzmir was an established cleaning company with a strong reputation in İzmir, but they were nearly invisible in local search. Google Business Profiles were not optimized with incomplete information, local citations were inconsistent, and they had no strategy for customer reviews. Nearby customers were finding competitors instead of calling them.
Before & After
Maps impressions — before optimization
Maps impressions — 8 months later (2,694 impressions)
Our Approach
We started with full optimization of Google Business Profiles for each location — complete business information, service categories, business hours, high-quality photos, and keyword-rich descriptions. We made each profile unique and optimized for local search.
Citations & Reviews
We built consistent NAP (Name, Address, Phone) citations across all major local directories. We implemented a structured review management system that encouraged reviews from satisfied customers and responded professionally to every review. Review volume and average rating increased significantly.
Local Content Strategy
We created local-focused content for each service area — location-specific service pages, local cleaning tips, and community engagement. This content helped rank for local search queries and built topical authority.
The Results
Within 8 months, Google Maps impressions reached 2,694, direct calls from search reached 1,466, and direction requests reached 1,600. Yapı Temizlik İzmir became dominant in local cleaning service searches in İzmir, and lead volume increased significantly.
2,694
Maps Impressions
1,466
Direct Calls
1,600
Direction Requests
8 months
Timeframe
“What impressed me most was their honesty. They told us which channels would not work for our business and focused only on what would. That kind of integrity is rare in this industry.”
Ahmet Yılmaz
Owner, Yapı Temizlik İzmir
Frequently Asked Questions
How long does it take to see local SEO results?
Local SEO can deliver results faster than traditional SEO. Google Business Profile optimizations can show visibility increases within a few weeks. As citation building and review strategies gain momentum, meaningful results typically appear within 2-4 months. For the Yapı Temizlik İzmir project, we saw significant improvements by month 2.
What are the most important elements of Google Business Profile optimization?
Critical elements include: complete and accurate business information, proper categories, keyword-rich descriptions, high-quality photos, regular posts, review management, and consistent NAP citations. Each element impacts local search rankings.
How do reviews impact local SEO?
Reviews are critical for local SEO. Google considers review quantity, quality, and recency as a ranking factor. Positive reviews also increase click-through rates and conversions. For Yapı Temizlik İzmir, implementing a structured review strategy significantly boosted local visibility.
What are local citations and why are they important?
Local citations are mentions of your business name, address, and phone number (NAP) on other websites. Consistent citations signal to Google that your business is legitimate and improve local search rankings. For Yapı Temizlik İzmir, we built consistent citations across all major directories.
How does local SEO work for multi-location businesses?
Multi-location businesses require separate Google Business Profiles for each location, location-specific landing pages, and unique content for each area. We optimize each location independently while maintaining overall brand consistency. We optimized Yapı Temizlik İzmir's multiple locations with this approach.
Want Similar Results?
Every business is unique, but the approach is proven. Let's discuss what growth looks like for yours.